Saving Lives with CX: Improving Medication Adherence in Healthcare

In healthcare, personalized service and human connections are paramount for patients at every point of their customer experience (CX) journey. However, healthcare providers and pharmaceutical companies face a considerable challenge: balancing effective CX with patient medication adherence. When starting any new round of medication, patients must adhere strictly to their doctor, pharmacy’s advice, and/or treatment … Saving Lives with CX: Improving Medication Adherence in Healthcare